The real reason Utah Mammoth forward Logan Cooley was spotted with Ivan Demidov in Montreal revealed during NHL offseason | NHL News
Logan Cooley’s trip to Montreal has generated a lot of buzz after he was seen with Montreal Canadiens prospect Ivan Demidov during the NHL offseason. The sighting quickly prompted speculation that a hockey reason could be behind the meeting.The explanation, meanwhile, feels a little less dramatic. There are multiple reports of Cooley heading to Montreal for a CCM promotional shoot, joining several of the brand’s top NHL players for some off-season content production.
Utah Mammoth forward Logan Cooley joins Ivan Demidov
Logan Cooley is in Montreal participating in a CCM promotional shoot with Ivan Demidov, according to multiple reports. Word of Cooley’s visit started when he was spotted in Brossard with Demidov, one of the Montreal Canadiens’ highest-rated young prospects. As is always the case with offseason appearances between players from different organisations, attention follows, and fans began speculating about potential trade scenarios or other NHL developments.But those rumours quickly died down as reports emerged that the players were involved in a commercial production for CCM, a leading hockey equipment manufacturer. These offseason shoots often see athletes from different NHL franchises unite to film advertisements, promotional campaigns and digital content in anticipation of the new season.
Why the Montreal appearance attracted NHL attention
Cooley is one of the cornerstone players for the Utah Mammoth, and Demidov is one of the most touted young players on the cusp of a larger role in the NHL with the Montreal Canadiens. The hockey community is naturally intrigued by the prospect of seeing the two together, particularly in the offseason lull where player sightings make headlines.CCM has a long history of using elite NHL players in off-season marketing campaigns. Those productions often include athletes from other organisations that have nothing to do with roster moves or league business.The Montreal production reportedly had several high-profile CCM ambassadors, providing players with the chance to shoot promotional material and spend time with other NHL stars. You see more of these types of events as equipment brands ramp up their digital marketing presence heading into training camp.
Why offseason brand shoots matter for NHL players
Commercial shoots are a chance for players to connect with sponsors and hang out with their fellow players around the league. Playing with established stars also raises the profile of younger players like Cooley and Demidov as the next generation of NHL talent.Reports also suggested that Connor McDavid, the captain of the Edmonton Oilers, was likely in Montreal around the same time. His reported presence only adds more fuel to the explanation that there was a large-scale CCM production going on and not a hockey ops meeting.With NHL training camps still weeks away, such sightings often draw attention around the league. Here, the explanation appears straightforward: Logan Cooley, Ivan Demidov and, allegedly, Connor McDavid were in Montreal to meet sponsor obligations before turning their attention back to getting ready for the next NHL season.
